Mailway’s Gift Wrapped Service

To develop a packaging solution for the latest Nicky Clarke-branded selection of hair care gift packs

The Idea

Nicky Clarke’s selection featured two hair care styling products and a free compact hairbrush and mirror, and wanted a packaging solution that maximised the impact for its promotional product.

The Challenge

The unusual shape of the products made the job a great deal more challenging, compared to standard rectangular packs which have been used in the past.

The Solution

Mailway provided a bespoke solution with a stylish and innovative design comprising of just one sheet of polypropylene holding all three products firmly in place, without need of a fitment.

In addition, Mailway also developed branded, shelf-ready packaging for the gift packs, making them easy for retailers to display in-store.

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