Mailway's Nude Packaging Innovation Wins Gold

Tuesday 1 July 2008

Mailway Packaging Solutions has picked up the plaudits at its industry’s big night – winning Gold Starpack Awards in both the Best Brand Design and Toiletries & Cosmetics categories for its work on Nude Skincare’s new luxury range of ethical cosmetics.

The Bradford-based company delivered a UK-first packaging solution to ensure that Nude Skincare’s aim to use fully-recyclable products across all areas of production was met. A material manufactured from biodegradable starch, which also used low-toxicity inks, was used as a primary form of decoration for the very first time.

Mailway's managing director, Tim Lees, said; "It was a real challenge to achieve the desired high quality finish for the products when using such a difficult material, so we’re all delighted that our hard work has been recognised with two Starpack awards.”

In order to achieve the award winning solution, Mailway’s team researched a number of different techniques before arriving at a shrink sleeving process that allowed them to deliver a professional finish without causing any damage to the delicate material.

Founder of Nude, Bryan Meehan, commented; “We wanted to use the biodegradable material to keep our packaging as responsible as possible, while maintaining a premium look and feel. Mailway showed the ability to work within these parameters to deliver the perfect packaging solution and we are delighted that this has been recognised by the Starpack judging panel.”

Nude Skincare uses pre and pro-biotics, to strengthen the skins natural biology to reduce premature ageing and dehydration, and is sold in Space NK, Harvey Nichols, Harrods, Selfridges and Whole Food Market stores throughout the UK and Barneys of New York in the USA.