Task

To develop a packaging solution for the latest Nicky Clarke-branded selection of hair care gift packs.

The idea

Nicky Clarke’s selection featured two hair care styling products and a free compact hairbrush and mirror, and wanted a packaging solution that maximised the impact for its promotional product

Challenge

The unusual shape of the products made the job a great deal more challenging, compared to standard rectangular packs which have been used in the past.

Solution

Mailway provided a bespoke solution with a stylish and innovative design comprising of just one sheet of polypropylene holding all three products firmly in place, without need of a fitment.

In addition, Mailway also developed branded, shelf-ready packaging for the gift packs, making them easy for retailers to display in-store.

What you may not know…

Mailway has developed its gift set management capabilities and is able to provide a level of service that is competitive and that can cope with the quantities and time sensitive nature of the market’s demands.

It manages in excess of six million gift set units across the fine fragrance, personal care, cosmetics and spirits sectors, and also offers shelf ready packaging, either as an add-on to the main packing element of a project or as a stand alone service.

Co-packing all wrapped up