Task

The Scottish Leader project, which was carried out on behalf of Burn Stewart Distillers Ltd, involved Mailway introducing an innovative glass packaging solution to help promote the product.

The idea

The idea of affixing a special glass to the top of a bottle of Scottish Leader whisky meant that the glass/bottle combination not only had high shelf impact but it produced an eye-catching 360-degree pack.

Challenge

For this project, the glass had a unique bevelled base which required a slightly different approach from the Mailway team.

Solution

Mailway utilised its patented Glaspak system – a custom-made vacuum fitment that securely held the bottle and glass combination – while a printed sleeve was steam shrunk to produce a perfectly smooth, high-quality finish.

Developed in-house, the system has been used extensively by all the major UK distilleries since its introduction in 1993, plus a number of independent spirits businesses.

What you may not know…

A glass and bottle combination enables drinks manufacturers not only to have an eye-catching product, but one that can be used to send out a promotional message or offers. For example, Mailway’s partnership with Powers Gold Label Irish Whiskey saw the commemorative glass featuring a chance to win a prize.

Whatever your tipple, Mailway has the ideal packaging solution