Task

To help Aunt Bessie’s deliver an in-pack promotional campaign for their leading Yorkshire Pudding range.

The idea

By inserting exclusive money-off vouchers into its fastest selling Yorkshire Pudding packs, Aunt Bessie’s could generate some excellent cross-selling opportunities for other products.

Challenge

With the high volumes being handled, Mailway needed to develop an effective high-speed automated process of printing and inserting the coupons directly into the packaging, without impacting on tight manufacturing deadlines.

Solution

Using perforated bandoliers and specialist flow wrap material, strings of sealed coupons were separated and inserted individually into the packaging, prior to the filling and sealing process.

Bandolier format packaging is an exact art because the material, tension and perforations need to be just right, but the method has great potential to work as an in-pack communications solution or for trialling and sampling across any range of branded packaged goods.

What you may not know...

Mailway can also supply and install operationally simple feeding machines on existing production lines, and, by offering print and wrapping services on top of this, is able to provide a huge range of innovative promotional packaging solutions. There is a huge range of flow-wrapping services that Mailway has to offer for a wide range of customers. Don't let our high capacity for larger orders put you off though, Mailway work with a spectrum of customers of all sizes from smaller local businesses from all around to larger international brands. For us no job really is too big or too small.

The proof is in the pudding!