Task

Provide Mars Consumer Drinks with a premium high comfort paper cup for their microwavable drink range; Moment du Chocolat®, Galaxy®, Maltesers® hot chocolate drinks

The idea

Mailway needed to develop a packaging solution that kept the outside of the cup comfortably warm after microwaving, while the drink inside is piping hot.

Challenge

Develop a bespoke production line in order to cope with the unique requirements of the task, before then automating the process to reduce the price per unit to an acceptable level.

Solution

Mailway developed an aseptic microwaveable cup-in-cup packaging solution, working hard to establish an initial production line for the trial volumes which automated the process sufficiently to drive out cost.

Once the packaging solution proved to be a huge success, Mailway developed a fully automated system to enable the right price point to be hit and to prepare for the increased volume demand.

The sweet taste of success

What you may not know…

Mailway also developed the packaging solution for Twix® and M&M’s® super thick shakes from Mars consumer drinks. The solution utilised Mailway’s innovative "cup-in-cup" packaging option to combine flavoured milk with a separate small packs of branded confectionery, stored in a transparent domed upper section, which can be added to the drink before consumption. The luxury drinks also features specially designed telescopic straw spoons, making it easier for consumers to eat on the go.